Kyle, the Copywriter
I have found a writing niche for prominent, home-centric brands from my time at iRobot (Roomba®), Stonewall Kitchen Family of Brands (specialty foods), and Mitchell Gold + Bob Williams (luxury furniture); and what a joy it is.
My style of copywriting can sum in one word: storytelling. Stories are at the core of marketing, and humanity. Through creativity and brilliant word-smithing, consider me an expert of your brand, already. From direct-to-consumer paid media campaigns to trade emails to business-to-business communication and beyond, my storytelling techniques through a product-oriented lens create engaging, compelling, and successful campaigns.
I am a quick study of style guides and brand voices, a thorough editor, and an innovative thinker. Focused on driving human connection through meaningful copy, I thrive in team environments to create impactful campaigns that are not only engaging but successful. When working with brands, I’m able to flex my creative strengths across multiple channels to craft masterful long-form copy for landing pages, email campaigns, and editorial pieces, as well as short-form copy such as paid media taglines, SEO product descriptions, social media captions.
