Kyle, the Social Media Manager

After taking the initiative to reactivate Organic Social Media for iRobot’s profiles, I found myself in the unique role of not only copywriter, but proper conductor of stories to our audience. Collaborating as co-leaders with our graphic designer, we led social media strategy and content creation.

Our success in leading Organic Social Media has resulted in 329% increase in Reach and 125% increase in Engagement YoY across Instagram, TikTok, and YouTube.